When I was sick to my stomach as a child, my Mom would give me these disgusting rehydration packets that made me feel a lot better.
Years later, at Oxford, a Medical student friend used those same hydration packs after our rugby games, and after nights at the bar. Curious.
Fast forward again to Silicon Valley, I found myself getting worn out. Between work, working out, socializing and sleep I just couldn't keep up.
It turns out, fatigue is the primary symptom of dehydration. And my lifestyle was dehydrating.
You can't show up to work sipping a neon baby drink (America's answer to those gross hydration packs), even though it's effective (albeit gross). So I designed a super effective product, without the fluff, that tasted better.
Diving into the world of beverages was eye opening for me as a scientist. There's a lot of overlap with supplements, and frankly, there's a lot of snake oil.
"The most effective products are the simplest"
- Hydrant core belief -
To us, simple means:
- Minimum ingredients, maximum function. We don’t have a long list of obscure vitamins and fillers, instead we focus on what works.
- Our products must be easy to use, and "just work".
- Where possible, we use natural ingredients. As long as this doesn’t compromise function.