Superfoods, are they really super?
food & drinks

Are Superfoods Really Super?

The world of nutrition is confusing, so we want to make it clear what Hydrant is NOT.  


What are superfoods?  

‘Superfood’ trends happen all the time: one minute, there’s a food you’ve never heard of, the next minute it’s in everything: recipes, snacks, drinks etc. Then, once the research has been done, we find out that food is actually not all that special.




Why does this cycle happen? It’s a combination of:

  • lack of consumer education

  • sensationalist headlines

  • not enough, or not good enough research early on

  • $$$$ opportunity



What are some superfoods?

Kale is a perfect example of this superfood hype, as by now we’ve all heard of it. Here is kale's popularity, as illustrated by Google search trends:


 The ‘superfood’ goes from barely known in 2008, to a huge peak of interest in early 2014. The real science then gets done, and the answer inevitably rolls in… it’s all hype, and search interest dies off again. Sure it might be healthy, but there’s nothing really “super” about it.

This plays out all the time: Goji berries, Acai berries, Chia seeds and so on. What we need to understand is that either there simply isn’t enough research to begin with, the research is willfully misinterpreted in order to drive hype, or worse, funded by those who stand to gain from great results. 

There’s nothing very harmful about this kind of hype, unless it leads to someone eating only that food for a long time. The generally good rule of thumb is to eat a varied diet, just like you learned at school. The damage is just done to your wallet: as soon as a food gets “superfood” status, it’s price skyrockets.



Hydrant is NOT a Detox or a Cleanse product. 

“Detox” and “cleanse” are traditionally medical terms that were co-opted by smart marketers wanting their products to sound more legitimate and science-backed.

Most detox and cleanse products work on the premise that your body builds up “toxins” in your day-to-day life. They claim that something in their product removes those “toxins”. Well, the science backing this one up isn’t good, here’s a mic drop from the NIH on detox and cleanses that gives you the short and sweet summary.



Do Hangover Cures Work?

There are endless hangover “cure” products out there, that all claim to “detoxify” your liver or something similar. Hangover science isn’t great though: we don’t know that much about what exactly is going on inside your body. 

One thing we do know for certain: alcohol is a diuretic, which means that you can become dehydrated when you drink it.

Drinking Hydrant will not cure your hangover (nothing will), but it will rehydrate you. Some of your hangover symptoms are dehydration anyway: fatigue, headaches and nausea.




We don’t pack unproven herbs and vitamins into our drink with questionable results, we don’t claim to cure anything, or “detox” you or anything remotely like that. 

What we will do? Hydrate you, damn well.

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