Hydration Institute

Everything you’ll ever need to know

A simple, morning hydration mix, optimized to hydrate you rapidly. The best way to start your day. Lightly flavored with real fruit juice = subtle, refreshing taste. Nothing artificial. 3x the electrolytes of a sports drink, with 80% less sugar.

Science

Potassium and Hydration

Why you need Potassium in your electrolyte drink to rehydrate, and how Potassium plays a role in making Hydrant the fastest way to rehydrate.  We delve into the science so you can draw your own conclusions.

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Science

Sodium and Hydration

Why you need Sodium in your electrolyte drink to rehydrate, and how Sodium plays a role in making Hydrant the fastest way to rehydrate.  We delve into the science so you can draw your own conclusions.

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Science

Does sugar hydrate you?

There’s the obvious function which is to give you an easy supply of energy after physically exerting yourself, which is why sports drinks and other hydration powders have a high sugar content. But Hydrant has roughly a third of the sugar in sports drinks, so that’s not what we’re going for.

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Brand, Science

Why Hydrant is low sugar hydration, but not zero calories

Sugar is the enemy right now, it’s been compared to cocaine for addictiveness, and to smoking and alcohol for health impact.
 
There’s no doubt that sugar represents too large a proportion of the average American’s diet, and that overconsumption of sugar is bad for you in a number of ways.

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Brand

Are Superfoods Really Super?

Hydrant is NOT a superfood
‘Superfood’ trends happen all the time: one minute, there’s a food you’ve never heard of, the next minute it’s in everything: recipes, snacks, drinks etc. Then, once the research has been done, we find out that food is actually not all that special.

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Brand

Obsessing over taste: how ORS should taste

Hydrant exists because other effective hydration products, like ORS (Oral Rehydration Solution) and Pediatric drinks, taste pretty awful. They often contain diet sweeteners, too much sugar and have a syrupy texture.
 
If Hydrant tasted bad, even with the other improvements we’ve added it would not be a great product. So we doubled down on flavor in a big way starting with a poll of our target market on our first flavor:

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