Sugar is the enemy right now, it’s been compared to cocaine for addictiveness, and to smoking and alcohol for health impact.
There’s no doubt that sugar represents too large a proportion of the average American’s diet, and that overconsumption of sugar is bad for you in a number of ways.
Hydrant exists because other effective hydration products, like ORS (Oral Rehydration Solution) and Pediatric drinks, taste pretty awful. They often contain diet sweeteners, too much sugar and have a syrupy texture.
If Hydrant tasted bad, even with the other improvements we’ve added it would not be a great product. So we doubled down on flavor in a big way starting with a poll of our target market on our first flavor:
Our guide to the best health websites. It's hard finding the truth online these days, so we've created a whitelist of health and nutrition websites that you can put your trust in without worrying about their veracity.
Hydrant is NOT a superfood
‘Superfood’ trends happen all the time: one minute, there’s a food you’ve never heard of, the next minute it’s in everything: recipes, snacks, drinks etc. Then, once the research has been done, we find out that food is actually not all that special.
Part of our commitment to you is to clearly explain the science behind our products in terms that are easy to understand. Academia hasn’t always been great at communicating their research to the rest of the population, so we’d like to be your guides in hydration science.